Privacy Policy

This Privacy Policy explains how FreshBet Login collects, processes, stores, and protects personal data provided by users who access our casino services. By using FreshBet Login, you confirm that you have read and understood this document. This policy applies to all users registered or browsing from the United Kingdom and is governed by applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

FreshBet Login acts as the data controller for all personal information collected through our platform. We are responsible for determining how and why your data is processed. If you have questions or concerns about your personal data, you may contact our Data Protection Officer through the official contact methods listed in your account dashboard.

2. Information We Collect

We collect personal data at various points during your use of FreshBet Login. The categories of data include:

  • Registration data: full name, date of birth, email address, username, and password
  • Identity verification data: government-issued ID, proof of address, and source of funds documentation (required under UK Anti-Money Laundering regulations)
  • Financial data: payment method details, transaction history, deposit and withdrawal records
  • Technical data: IP address, browser type, device identifiers, session data, and cookies
  • Behavioural data: gameplay activity, betting history, session duration, and preferences
  • Communications data: records of correspondence with our support team

We do not collect data from users under the age of 18. Age verification is conducted as part of the mandatory Know Your Customer (KYC) process.

3. Legal Basis for Processing

FreshBet Login processes personal data under the following lawful bases:

  • Contractual necessity: processing required to fulfil our obligations under the user agreement
  • Legal obligation: compliance with UK Gambling Commission licensing requirements, HMRC reporting, and AML regulations
  • Legitimate interests: fraud prevention, security monitoring, and service improvement
  • Consent: where you have explicitly agreed to specific data uses, such as marketing communications

You have the right to withdraw consent at any time without affecting the lawfulness of prior processing.

4. How We Use Your Data

Your personal data serves the following purposes at FreshBet Login:

  • Verifying your identity and age before account activation
  • Processing deposits, withdrawals, and related financial transactions
  • Monitoring account activity to detect fraud, money laundering, and problem gambling indicators
  • Fulfilling regulatory reporting duties to the UK Gambling Commission and other authorities
  • Responding to account queries and support requests
  • Delivering account-related notifications and updates

Where you have opted in, we may also use your contact details to send promotional offers and personalised communications. You can manage these preferences directly within your account settings.

5. Data Sharing and Disclosure

FreshBet Login does not sell personal data to third parties. We share data only under the following circumstances:

  • Regulatory bodies: the UK Gambling Commission, HMRC, and law enforcement agencies when legally required
  • Payment processors: to facilitate secure financial transactions
  • Identity verification providers: third-party KYC and AML service providers operating under strict data processing agreements
  • Technical service providers: hosting and security vendors who process data on our behalf and are bound by confidentiality obligations

All third-party processors are required to maintain standards consistent with UK GDPR.

6. Data Retention

We retain personal data for as long as your account remains active and for a minimum of five years following account closure, in accordance with UK financial and gambling regulatory requirements. Certain records may be retained for longer periods where required by law.

7. Your Rights

Under UK GDPR, you hold the following rights regarding your personal data:

  • Access: request a copy of the data FreshBet Login holds about you
  • Rectification: correct inaccurate or incomplete information
  • Erasure: request deletion of data where no legal obligation requires its retention
  • Restriction: limit how your data is processed in specific circumstances
  • Portability: receive your data in a structured, machine-readable format
  • Objection: object to processing based on legitimate interests or direct marketing

To exercise any of these rights, submit a request through your registered account. We will respond within 30 days in accordance with statutory requirements.

8. Cookies

FreshBet Login uses cookies and similar tracking technologies to maintain session security, analyse usage patterns, and personalise content. A full breakdown of cookie types and durations is available in our separate Cookie Policy, accessible from your account settings page.

9. Changes to This Policy

FreshBet Login reserves the right to update this Privacy Policy to reflect changes in legislation or operational practices. Significant amendments will be communicated via email or an in-account notification. Continued use of FreshBet Login following notification of changes constitutes acceptance of the revised policy.

Last updated: January 2026